Developing new visitor experiences and products is an important business priority for HHBRTA. We work closely with industry partners to build quality experience-based tourism products that attract more visitors and encourage longer stays in our region.
Hamilton Halton Brant’s outstanding natural assets, including the Niagara Escarpment and Grand River, provide an opportunity to link outdoor experiences with our region’s arts, cultural and heritage attractions to extend visit length and increase visitor spending during their stay.
How are Regional Tourism Development Projects determined?
We use our Regional Tourism Strategy to assess and prioritize which Tourism Development Projects get incorporated into our annual business plan under one of four pillars:
- Product Development
- Marketing
- Workforce Development
- Investment Attraction
Once approved by our Board of Directors, the business plan is submitted to the Ministry of Tourism, Culture and Sport. The Ministry then confirms the funding allocation that HHBRTA can invest in regional tourism priorities.
Do you have a product or experience in need of development support?
To learn more about how you can enhance or develop new tourism experiences and products in Hamilton Halton Brant, please contact Bev Scott, Manager, Business and Visitor Experience Development.